Complete SEO Guide

1. What is SEO?

SEO (Search Engine Optimization) is the process of improving your website to rank higher on search engines like Google, bringing more organic traffic.

2. Importance of SEO in Digital Marketing

3. How Search Engines Work

Crawling: Search engines use bots (spiders) to explore the web.

Indexing: The data is stored and organized.

Ranking: Algorithms determine which pages are most relevant to a user's search.

4. On-Page SEO

Keyword Research and Analysis

Find the best keywords using tools like Google Keyword Planner.

Meta Tags (Title, Description, Headers)

<title>Best Web Development Course in Patna</title>
<meta name="description" content="Learn web development in Patna with job assistance.">

URL Structure

✅ www.anuitraining.com/seo-course

❌ www.anuitraining.com/seo?id=9876#kwd=abc

Internal Linking

<a href="#importance">Why SEO is Important</a>

Image Optimization

<img src="seo-guide.jpg" alt="Complete SEO Guide">

5. Off-Page SEO

Backlink Building Strategies

Get other websites to link to yours (backlinks).

Guest Posting

Write articles for other websites with a link back to yours.

Social Signals

Engagements like shares, likes, and comments help SEO.

6. Technical SEO

Site Speed Optimization

Fast websites rank better. Use Google PageSpeed Insights.

Mobile-Friendliness

Ensure your site works smoothly on mobile devices.

XML Sitemaps and Robots.txt

Disallow: /admin

Structured Data and Schema Markup

<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Course", "name": "Complete Web Development Course" } </script>

7. SEO Tools