Social Media Marketing (SMM) Notes

1. Introduction to Social Media Platforms

Social media marketing leverages different platforms to promote brands and engage with the audience. Below are the major platforms and their key strengths:

2. Social Media Strategy

A strong social media strategy guides efforts for better results. Key components:

3. Content Creation for Social Media

Content is the core of social media marketing. Key content types include:

Popular Content Creation Tools:

4. Social Media Advertising

Paid advertising boosts visibility and conversions. Popular platforms include:

Budgeting and Targeting:

5. Social Media Analytics

Track performance to optimize future strategies. Key metrics include:

Analytics Tools: